The Rolex Day-Date 40, reference 228396TBR, stands as a pinnacle of horological achievement, a testament to Rolex's unwavering commitment to excellence and unparalleled prestige. This particular model, with its captivating Everose gold case and striking chocolate dial, commands a significant price tag – upwards of $114,000 – solidifying its position as a coveted piece for discerning collectors and connoisseurs. This article delves deep into the intricacies of the 228396TBR, comparing it to similar models like the Rolex Day-Date reference 228235, analyzing its market value, and exploring the features that make it such a desirable timepiece.
The 228396TBR belongs to the esteemed Day-Date 40 collection, a lineage that boasts a rich history intertwined with power, influence, and impeccable style. First introduced in 1956, the Day-Date quickly became synonymous with success and sophistication, earning its nickname, "the President," due to its widespread adoption by world leaders and influential figures. The 40mm case size, introduced in 2015, represents a contemporary update to the classic design, offering a more balanced presence on the wrist while maintaining the inherent elegance of its predecessors.
One of the most striking features of the 228396TBR is its 18ct Everose gold case. Everose gold is Rolex's proprietary pink gold alloy, renowned for its exceptional durability and its warm, reddish hue that subtly changes with the light. This unique coloration sets the 228396TBR apart from its counterparts, such as the Rolex Day-Date model 228235, which typically features yellow or white gold. The rich, luxurious tone of the Everose gold complements the chocolate dial beautifully, creating a harmonious and sophisticated aesthetic. The fluted bezel, a hallmark of the Day-Date collection, further enhances its elegance. This meticulously crafted bezel, with its subtly curved lines, adds texture and depth to the watch's overall design, contributing to its luxurious appeal. The intricate detailing of the fluted bezel is a testament to Rolex's commitment to craftsmanship, a dedication that is evident throughout the entire timepiece.
The chocolate dial of the 228396TBR is equally captivating. Its deep, rich brown hue provides a stunning contrast against the Everose gold case, creating a visually striking and sophisticated combination. The dial features applied Roman numeral hour markers, meticulously crafted and polished to perfection, further enhancing the watch's refined aesthetic. The date and day apertures, strategically positioned at 3 o'clock and 12 o'clock respectively, are seamlessly integrated into the dial's design, providing a clear and easily readable display of the date and the day of the week spelled out in full. This feature, a defining characteristic of the Day-Date, is a testament to the watch's practicality and functionality, seamlessly blending elegance with everyday usability.
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